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Strategic Marketing Management Cases w/Excel Spreadsheets

Strategic Marketing Management Cases w/Excel Spreadsheets
  • Buy New: $47.00
  • as of 5/20/2012 09:02 EDT details
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  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:7
  • Pages:685
  • Shipping Weight (lbs):2.8
  • Dimensions (in):10 x 8 x 1
  • ISBN:0072514825
  • EAN:9780072514827
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Synopsis
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.


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