International Marketing
- Buy New: $89.05
-
as of 5/22/2012 03:24 EDT details
In Stock
- Seller:RepTextbooks
- Sales Rank:5,212
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Hardcover
- Number Of Items:1
- Edition:15
- Pages:742
- Shipping Weight (lbs):3.4
- Dimensions (in):10.9 x 8.5 x 1
- Publication Date:September 24, 2010
- ISBN:007352994X
- EAN:9780073529943
- ASIN:007352994X
Availability:Usually ships in 1-2 business days
Editorial Reviews:
Synopsis
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
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