Marketing Management (13th Edition)
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$217.33
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as of 5/22/2012 04:14 EDT details
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In Stock
- Seller:tshb25
- Sales Rank:7,799
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Hardcover
- Number Of Items:1
- Edition:13
- Pages:816
- Shipping Weight (lbs):4.1
- Dimensions (in):11 x 8.8 x 1.3
- Publication Date:March 6, 2008
- ISBN:0136009980
- EAN:9780136009986
- ASIN:0136009980
Availability:Usually ships in 1-2 business days
Features:
- Product Details: Hardcover: 816 pages
- Publisher: Prentice Hall; 13 edition (March 6, 2009)
- Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986
- Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies),
- Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews)
Editorial Reviews:
Synopsis
P style="MARGIN: 0px"B /BKotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice./P P style="MARGIN: 0px"B /BTopics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications./P P style="MARGIN: 0px"B /BFor marketing professionals who place special emphasis to creativity and imagination in marketing management./P
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