Marketing: An Introduction (10th Edition)

This best-selling, brief text introduces marketing through the lens of creating value for customers.brbrToday’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, iMarketing: An Introduction/i shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.brbrThe tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.