Global Marketing, 6th Edition
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$216.53
- Buy New: $65.00
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as of 5/22/2012 04:31 EDT details
- You Save: $151.53 (70%)
In Stock
- Seller:cobreirok
- Sales Rank:13,268
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Paperback
- Number Of Items:1
- Edition:6
- Pages:624
- Shipping Weight (lbs):2.8
- Dimensions (in):10.7 x 8.4 x 0.9
- Publication Date:January 13, 2010
- ISBN:0137023863
- EAN:9780137023868
- ASIN:0137023863
Availability:Usually ships in 1-2 business days
Editorial Reviews:
Synopsis
p style="margin: 0px;"The excitement, challenges, and controversies of global marketing. /p p style="margin: 0px;" /p p style="margin: 0px;"iGlobal Marketing/i strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing./p p style="margin: 0px;" /p p style="margin: 0px;"The new edition focuses on the recent changes in the world, including the global financial crisis./p
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