Marketing Communications: Interactivity, Communities and Content (5th Edition)

PMarketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification./PBRULLIThe text links theory to practice without overwhelming the reader with references to theories and modelsBR/LILIIt combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market P/P/LILIIt is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs P/P/LILIThe text is structured into 6-parts: P/P/LI/ULPParts 1 and 2 focus on what Marketing Communications is and how it works/PPParts 3 and 4 look at the practical management and tools of Marketing Communications/PPParts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"/P