Marketing
- List Price:
$270.95
- Buy New: $15.00
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as of 5/22/2012 21:33 EDT details
- You Save: $255.95 (94%)
In Stock
- Seller:gprincess
- Sales Rank:614,592
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Hardcover
- Number Of Items:1
- Edition:10
- Pages:736
- Shipping Weight (lbs):3.7
- Dimensions (in):11 x 8.3 x 1.2
- Publication Date:October 8, 2008
- ISBN:0324591098
- EAN:9780324591095
- ASIN:0324591098
Availability:Usually ships in 1-2 business days
Editorial Reviews:
Synopsis
With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives.
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