The Social Media Bible: Tactics, Tools, and Strategies for Business Success

bThe Ultimate Guide To Social Media Marketing/bppiThe Social Media Bible/i will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.ppUsing the systematic approach presented in this comprehensive guide, you'll learn how to:ullidivIncrease your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment/divlidivDetermine which social media tactics you should be using with your customers and employees/divlidivEvaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem/divlidivMake social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy/divlidivDo a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects/divlidivImplement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive/div/ulpVirtually every business can use social media to increase sales and profits, and iThe Social Media Bible/i will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.pIf you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. iThe Social Media Bible/i will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.brwww.TheSocialMediaBible.com