Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Stop pushing your message iout/i and start pulling your customers iin/ibr /br /Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. iInbound Marketing/i helps you take advantage of this change by showing you how to get found by customers online.br /br /iInbound Marketing/i is a how-to guide to getting found via Google, the blogosphere, and social media sites.br /br /    • Improve your rankings in Google to get more trafficbr /    • Build and promote a blog for your businessbr /    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.br /    • Measure what matters and do more of what works onlinebr /br /The rules of marketing have changed, and your business can benefit from this change.i Inbound Marketing/i shows you how to get found by more prospects already looking for what you have to sell.br /