Editorial Reviews:
Synopsis
Drawing together the new techniques available to the market researcher into a single reference, iThe Handbook of Online and Social Media Research/i explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.pi“This handbook fills a significant learning gap for the market research profession/i iand Ray Poynter has once again proven that he is a guiding light. The practical and/i ipragmatic advice contained within these pages will be relevant to new students of/i iresearch, young researchers and experienced researchers that want to understand/i ithe basics of online and social media research. Ray’s views on ‘how to be better/i iwith people’ and ‘how to maximise response rates’ are vital clues that are likely to/i ishape the future of market and social research.”/ibrbPeter Harris/b, National President, Australian Market and Social Research Society (AMSRS).p i“It’s hard to imagine anyone better suited to covering the rapidly changing world of/i ionline research than Ray Poynter. In this book he shows us why./i iWhether you are new to online or a veteran interested in broadening your/i iunderstanding of the full range of techniques—quant and qual—this book is for you.”/ibrbReg Baker/b, President and Chief Operating Officer, Market Strategies Internationalp i“Finally, a comprehensive handbook for practitioners, clients, suppliers and students/i ithat includes best practices, clear explanations, advice and cautionary warnings./i iThis should be the research benchmark for online research for some time. Poynter/i iproves he is the online market research guru.”/ibrbCam Davis/b, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Associationp i“Ray Poynter’s comprehensive, authoritative, easy to read, and knowledgeable/i ihandbook has come to our rescue ... it is a must read for anyone who needs to/i iengage with customers or stakeholders in a creative, immediate and flexible way/i ithat makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff/i inow. I can guarantee that anyone who buys the/i ibook will find it a compelling read: they will be constantly turning to the next page in/i iorder to find yet another nugget of insight from Ray’s tour de force.”/ibrbDr David Smith/b, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School
