Editorial Reviews:
Synopsis
Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
Amazon.com Review
div class="aplus" br hr/ h2About This Edition/h2 pFrom the Publisher/p br/ h3Features/h3 ul liAn innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from user focus groups and surveys, and from interviews with faculty and users. In the newest edition of MKTG, we added two chapters to build out concepts of which the faculty said they needed more./libr/ liDespite adding the two chapters, MKTG maintains the shorter, comprehensive chapters that users have come to expect from MKTG. The updated design is more modern and presents content in a more engaging and accessible format. Now, with two new chapters, users can feel confident that MKTG fulfills their course coverage needs./libr/ li"Chapter In Review" cards at the back of the user editions provide users a portable study tool containing all of the pertinent information for class preparation./libr/ liA full suite of unique learning tools that appeal to different learning styles is available to users with the purchase of a new book. Quizzes, audio downloads, video podcasts, and more are only a click away./libr/ liThe instructor's supplements package includes a full resource manual, a test bank in Wordsup®/sup, and PowerPointsup®/sup slides with up-to-date examples./libr/ /ul h3Further reference for this edition:/h3 !-- pDownload Transition Guide for iMKTG4/i to iMKTG5/i./p -- pDownload "Anatomy of an MKTG4 Chapter"/p br/ /div
