Marketing
- List Price:
$270.95
- Buy New: $60.00
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as of 5/23/2012 07:30 EDT details
- You Save: $210.95 (78%)
In Stock
- Seller:textxchange
- Sales Rank:149,955
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Hardcover
- Number Of Items:1
- Edition:11
- Pages:804
- Shipping Weight (lbs):4
- Dimensions (in):11 x 8.4 x 1.3
- Publication Date:January 1, 2010
- ISBN:1439039429
- EAN:9781439039427
- ASIN:1439039429
Availability:Usually ships in 1-2 business days
Editorial Reviews:
Synopsis
You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."
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