Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
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- Seller:cherrybooks
- Sales Rank:713,459
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Paperback
- Number Of Items:1
- Pages:320
- Shipping Weight (lbs):0.7
- Dimensions (in):8.5 x 5.5 x 0.8
- Publication Date:April 29, 2008
- ISBN:1591840708
- EAN:9781591840701
- ASIN:1591840708
Availability:Usually ships in 1-2 business days
Editorial Reviews:
Synopsis
DIVTrading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.BRBR In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. ITrading Up/I has become the definitive book about this growing trend.BRBR/DIV
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