Social Media Marketing All-in-One For Dummies

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!pMarketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line./pullipFind the business side — explore the variety of social media options and research where your target audience hangs out/p/lilipCollect your tools — discover ways to simplify posting in multiple locations and how to monitor activity/p/lilipEstablish your presence — start a blog or podcast to build a following/p/lilipFollow and be followed — find the right people to follow on Twitter and get them to follow you/p/lilipFan out — showcase your company with a customized Facebook business page/p/lilipFollow up — use analytics to assess the success of your social media campaign/p/li/ulpOpen the book and find:/pullipTips for finding your target market/p/lilipImportant legal considerations/p/lilipStep-by-step guidance for setting up a campaign/p/lilipLots of helpful technology tools/p/lilipBlogging and podcasting advice/p/lilipHow to make Twitter pay off for your business/p/lilipTools for analyzing your success in each medium/p/lilipWhen to move forward and when to pull back/p/li/ul