The Business of Fashion: Designing, Manufacturing, and Marketing (3rd Edition)

The third edition of this authoritative text focuses on the organization and operationbrof the U.S. textiles and fashion industry how fashion apparel and accessories arebrdesigned, manufactured, marketed, and distributed and examines the role of thesebrindustries within a global context. Since the publication of the first edition, the textilebrand apparel industries have continued to undergo tremendous change. Quick Responsebrstrategies have evolved into supply-chain management, Web-based business-to-businessbrand business-to-consumer communications and commerce have grown, andbrmass customization is a reality. The third edition of this book continues to capture thebrdynamics of the fashion industry by emphasizing the technological, organizational, andbrglobal changes in its various components.